SOPA Boycotts and the False Ideals of the Web - NYTimes.com - 1 views
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Those rare tech companies that have come out in support of SOPA are not merely criticized but barred from industry events and subject to boycotts. We, the keepers of the flame of free speech, are banishing people for their speech. The result is a chilling atmosphere, with people afraid to speak their minds.
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Our melodrama is driven by a vision of an open Internet that has already been distorted, though not by the old industries that fear piracy. For instance, until a year ago, I enjoyed a certain kind of user-generated content very much: I participated in forums in which musicians talked about musical instruments.
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proprietary social networking — is ending my freedom to participate in the forums I used to love, at least on terms I accept. Like many other forms of contact, the musical conversations are moving into private sites, particularly Facebook. To continue to participate, I’d have to accept Facebook’s philosophy, under which it analyzes me, and is searching for new ways to charge third parties for the use of that analysis.
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You might object that it’s all based on individual choice. That argument ignores the consequences of networks, and the way they function. After a certain point choice is reduced.
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What if ordinary users routinely earned micropayments for their contributions? If all content were valued instead of only mogul content, perhaps an information economy would elevate success for all. But under the current terms of debate that idea can barely be whispered.
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Once networks are established, it is hard to reduce their power. Google’s advertisers, for instance, know what will happen if they move away. The next-highest bidder for each position in Google’s auction-based model for selling ads will inherit that position if the top bidder goes elsewhere. So Google’s advertisers tend to stay put because the consequences of leaving are obvious to them
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The obvious strategy in the fight for a piece of the advertising pie is to close off substantial parts of the Internet so Google doesn’t see it all anymore. That’s how Facebook hopes to make money, by sealing off a huge amount of user-generated information into a separate, non-Google world.
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it’s not Facebook’s fault! We, the idealists, insisted that information be able to flow freely online, which meant that services relating to information, instead of the information itself, would be the main profit centers. Some businesses do sell content, but that doesn’t address the business side of everyday user-generated content. The adulation of “free content” inevitably meant that “advertising” would become the biggest business in the open part of the information economy
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We in Silicon Valley undermined copyright to make commerce become more about services instead of content — more about our code instead of their files. The inevitable endgame was always that we would lose control of our own personal content, our own files.